More than ever, people are inspired by the stories behind the products they buy. A recent study¹ shows that 56% of global consumers make a purchase based on brand story alone. And a cultural celebration of a single origin, is definitely one of those stories that speaks to a lot of interested consumers. Flavours from around the world tell a story that’s authentic, unique. Like the hot chocolate drink Van Houten Santo Domingo, made with organic cocoa beans grown in the Dominican Republic. These cocoa beans have grown in a tropical climate with an extremely rich trade heritage. And it’s because they are so influenced by a combination of tropical winds, migrating high temperatures and humidity that they provide such an intense, roasted flavour profile that’s incredibly balanced at the same time.

¹Innova Consumer Survey, 2019

Consumer expectations surrounding sustainability are skyrocketing. Consumers today don’t just place an increased importance on sustainability when choosing products, it makes or breaks newly launched innovations entering the food and drinks market. Becoming more resource efficient, and supporting sustainable agricultural practices has become a must. Because what’s better for the planet, is better for all of us. Van Houten Santo Domingo Single Origin Hot Chocolate is made with 100% UTZ certified cocoa. With respect for agricultural practices, and an organic source for each bean.