hype to a new
Organic is here to stay!
The choices in organic chocolate increased greatly over just the past five years, as both chocolatiers and chocolate manufacturers continue to grow their range of organic chocolate products.
More than 20% of consumers are very interested
in buying organic chocolate.
Own Barry Callebaut consumer research - 2018
‘Organic’ drives clean label & health cues
‘Organic’ is top scoring (68%) in consumers’ perception of “clean label”. Other associations include “products found in the fresh food section” (61%) and “those made with familiar sounding ingredients” (58%) or “with ingredients coming from plants or animals” (51%).
The perception that organic products are “healthier” is the biggest motivation consumers have for purchasing ‘organic’ products. Concerns about the effects of pesticides, hormones, GMO’s and antibiotics, along with the desire to avoid highly processed food and artificial ingredients are top reasons to buy organic.
Products made with fresh, natural and/or organic ingredients carry similar weight with consumers (57%)
Nielsen - Global Sustainability Report 2015
Also consumers have an increased interest in ‘organic’ when it comes to products that are consumed by children. Yet while organic claims are common on baby food, they are less used on food and drinks aimed at kids.
There’s an untapped opportunity in organic kids’ food.
51% of parents say they are interested in healthier versions of their children's favorite treats.”
“3-4% of parents are more willing to buy organic food and drinks than adults without children.”
“31% of consumers in Europe say organic and all-natural claims in baby food are important.
Mintel – Foodnavigator, Sept 2017