Organic, a key claim in cereals and baked goods
An increasing number of sweet products are now made organic. Biscuits and cereals especially benefit from a healthy halo, and therefore are particularly suited to bear organic claims. Discover the organic baked goods and cereal market, and get inspiration with Barry Callebaut concepts.
Organic baked goods and cereals market
Growing proportion of organic claims
Organic claims are increasingly prominent in cakes, biscuits and cereal products. Within 5 years, the proportion of organic claims in new launches went up in all categories; up to a third of breakfast cereals new product developments (NPD), a quarter of cereal bars and 15% of biscuit innovations.
In proportion, breakfast cereals and biscuits are very the most dynamic categories, representing almost ¾ of all organic baked goods and cereal NPD.
Top organic countries
Finally, the top organic countries, taking into account both volumes and claim dynamism, are
- Germany, where 47 and 49% of breakfast cereals and cereal bars NPD respectively are certified organic
- France, the most dynamic organic biscuit market in Western Europe, with 25% of the new launches bearing an organic claim
- Italy, where 44% of the breakfast cereals NPD and 20% of the biscuit NPD are organic
Other dynamic countries include Austria (51% of breakfast NPD bear an organic claim), and Sweden (60% of cereal bars NPD are organic).
New launches and consumer perception
As seen in “Organic, from hype to a new lifestyle”, consumers associate ‘organic’ with ‘natural’, ‘fresh’, and ‘healthy’. For new product developments, it means lists of ingredients that are as clear and short as possible, recipes made simple. A growing number of organic NPD also feature a free-from claim.
Concepts & Solutions
Barry Callebaut offers a wide range of organic products: nuts, chocolates, fillings… Discover here how to use them in action.
Puff pastries are made organic, and take a multisensorial twist with a combination of nuts and chocolate.