Organic, a key claim in cereals and baked goods
Organic baked goods and cereals market
Growing proportion of organic claims
Organic claims are increasingly prominent in cakes, biscuits and cereal products. Within 5 years, the proportion of organic claims in new launches went up in all categories; up to a third of breakfast cereals new product developments (NPD), a quarter of cereal bars and 15% of biscuit innovations.
In proportion, breakfast cereals and biscuits are very the most dynamic categories, representing almost ¾ of all organic baked goods and cereal NPD.
New launches and consumer perception
As seen in “Organic, from hype to a new lifestyle”, consumers associate ‘organic’ with ‘natural’, ‘fresh’, and ‘healthy’. For new product developments, it means lists of ingredients that are as clear and short as possible, recipes made simple. A growing number of organic NPD also feature a free-from claim.
Concepts & Solutions
Barry Callebaut offers a wide range of organic products: nuts, chocolates, fillings… Discover here how to use them in action.
Puff pastries are made organic, and take a multisensorial twist with a combination of nuts and chocolate.