The benefits of an organic label in cereals and baked goods
Organic baked goods and cereals market
Rise in organic claims
Cakes, biscuits and cereal products are increasingly certified as organic. In the last five years, the number of organic claims in new launches rose in all categories: up to a third of breakfast cereal new product developments (NPD) were labelled organic, as well as a quarter of cereal bars and 15% of biscuit innovations.
Breakfast cereals and biscuits are the most popular categories, representing almost three quarters of all organic baked goods and cereal NPD.
New launches and consumer perception
Consumers tend to associate the word “organic” with “natural”, “fresh”, and “healthy” products. Read more about this association in our article on the organic hype. Consumers typically buy organic products to avoid high-processed food and ingredients they consider to be “artificial”.
New product developments with an organic label usually have a clear, short ingredient list for simple recipes. A growing number of organic NPD also feature a free-from claim.
Concepts & Solutions
Barry Callebaut offers a wide range of organic products that can be used in cereals and baked goods, from nuts to chocolates and fillings.
A delicious example are puff pastries with a rich organic nuts and chocolate filling. In other words, a unique combination of a distinctive, creamy taste and the feeling only a natural, homemade dessert can evoke.