Our goal is to be Number One in all attractive customer segments and in all major world markets. We are committed to growth, significantly outperforming the global chocolate market. Through our Forever Chocolate sustainability plan, we aim for making sustainable chocolate the norm by 2025.

Customer segments

Since the foundation in 1996 through the merger of Belgian-based Callebaut and French-based Cacao Barry, Barry Callebaut has provided integrated solutions to its customers.  
We serve the entire food industry and are focused on two distinct customer segments:

• Global, regional and local food manufacturers who use our chocolate and cocoa products as ingredients in their consumer products
• Artisanal and professional users of chocolate, including chocolatiers, pastry chefs and bakers as well as restaurants, hotels and caterers

Unique positioning

Barry Callebaut is a fully integrated chocolate company active throughout the entire value chain of chocolate production, able to serve its customers on a worldwide level, with consistent quality and more than 6,000 different recipes.

Corporate Governance 

Barry Callebaut is committed to the principles and rules on Corporate Governance, which are promoting transparency and accountability. We highly value the trust our stakeholders put in us and we seek to adequately reward those who invest in our company.

Our ambitious growth strategy is based on four pillars: Expansion, Innovation, Cost Leadership, and Sustainability. Barry Callebaut will continue to strive for a smart balance between consistent, above-market volume growth and enhanced profitability - continuing our 'smart growth' strategy:

• Sustainable growth
• Margin accretive growth
• Accelerated growth in Gourmet, Specialties and emerging markets
• Return on Capital and greater focus on free cash flow
• Talent & Team

We aim to outpace the market based on our 3-year mid-term guidance 2020/21 – 2022/23 of 5-7% sales volume growth and EBIT above volume growth in local currencies, barring any major unforeseen events.