Trends & insights for consumers as they indulge in a mindful way.
What is Mindful Indulgence?
At Barry Callebaut we define mindful indulgence in the following way: Consumers want to indulge without compromising their (physical and mental) well-being, the health of others, or the planet. We define it as the triple play.
Consumers want it to taste great, be good for me, and good for the planet.