We aim to expand our business based on three key growth drivers:
Next to driving growth in the main markets of Western Europe and North America, we aim to further strengthen our presence in the high potential Emerging Markets.
Outsourcing & Partnerships:
Implementing existing outsourcing volumes and strategic partnerships, as well as securing further outsourcing deals with global and local food manufacturers is an essential part of our business strategy.
Gourmet & Specialities:
We intend to further expand and consolidate our position in the Gourmet & Specialties market globally.
We lead the development of the chocolate and cocoa market through innovation in our global gourmet brands and in co-creation with our industrial partners. Our market insights from around the world are brought together with our profound Research & Development expertise in areas such as structuring, sensory, sugar reduction, and cocoa science. On this basis, a rich pipeline with value-adding products and services will keep driving margin accretive growth.
From our global innovation centers, we focus on developing unique capabilities and expertise four discover areas:
These areas give us a competitive edge in the development of new products and applications as well as help us to shape industry trends, anticipate and drive customer value.
Cost leadership is a core element of our competitiveness and one of the reasons – next to profound expertise and recognized quality – many customers have chosen to outsource their production to us.
We continuously strive to improve our performance through technology upgrade, scale leverage, optimization of product flows, best-in-class sourcing capabilities and tight cost management along the complete value chain.
We have a long-standing commitment to sustainability, as we believe that the future of our industry depends on its ability to make cocoa farming more viable and attractive to farmers, today and tomorrow. We also are a company with a purpose and we believe that business should re-invest knowledge and resources into the communities in which it operates. Through "Forever Chocolate", a movement we launched in November 2016, our plan is to make sustainable chocolate the norm by 2025. Our ambition goes beyond sustainable cocoa. It is the next step in our long history of investing in a sustainable supply chain.