Classic flavors provide consumers with a sense of security because they know what to expect. ‘Brown flavors’ like CARAMEL are hot now because of their links to our past. These comforting nostalgic flavors remind us of our youth – when we felt safe and secure. Adding a twist can elevate it from ordinary to interesting.

Increased availability of organic products, along with younger consumers desires for healthy food options, have changed the face of organic. Today already there no longer is a typical organic consumer. And how will this evolve tomorrow?

Consumers’ palates are getting increasingly adventurous and tougher to please – they want the traditional and the authentic, but also want it with a twist. Time for new and creative sensations!

Christmas 2017 is barely over but we are already preparing for next year. Based on the next Christmas trends, discover what will delight consumers in December 2018.

While government bodies are taking action against it, consumers are more and more aware of their sugar intake. Discover 3 ways to reduce sugar in baked goods, illustrated with in-market examples.

Find your winning idea for Christmas 2018 with the selection of creative concepts designed by our confectionery chefs!

While government bodies are taking action against it, consumers are more and more aware of their sugar intake. Discover 3 ways to reduce sugar in confectionery, illustrated with in-market examples.

You can’t have missed the conspicuous growth in the organic offering in recent years, spreading to all types of product categories and giving rise to specialized organic stores. Find out how chocolate confectionery is impacted and how you can leverage the trend.

The 'Chocolate Tasting Ritual’ allows tasting chocolate with the 5 senses: sight, touch, hearing, smell and taste. Discover the richness of a chocolate tasting experience and disclose a range of amazing flavors and textures that you’ve never experienced before.

Wholesome Choice: 2 magical words that are the cornerstone to the decision-making of Generation Y, aka Millennials, when it comes to food choices, and, beyond that, lifestyle. What does it mean and why should you bother?

The ‘Consumer Chocolate Sensory Wheel’ helps in describing flavor, aroma & texture of chocolate and cocoa products. It allows discussing chocolate tasting experiences by using a shared common language.

Consuming organic products moved from being a hype to become a lifestyle. Discover what it means for baked goods and cereals manufacturers, and get inspired.