Thanks also to the generous support of our sponsors, Sony and PRG, the Chocolate Corner will have the very best audiovisual resources to help intensify the chocolate experience. Prefamac will be providing the material and machines so that the chocolatiers can demonstrate their expertise in Shanghai. Lieve Dejonghe is a painter with a love of art, chocolate and China – an inspiring mix that forms the basis of much of her work. Lieve will be making an installation for the ‘Belgian Chocolate Corner’ at the World Expo in Shanghai. It's sure to be a special blend of Chinese elements, humour and her distinctively subtle style.
China: a market with unparalleled potential
No other economy is growing as quickly as China's. This growth has also facilitated the emergence of the Chinese middle class. In other words, China is ready for consumption and enjoyment. Chocolate and pralines are a blend of art, pure pleasure and surprising flavours. This combination makes pralines irresistible to the Chinese. They're an ideal gift – which is particularly important in Chinese culture – or a moment of pure personal pleasure.
China already has a strong chocolate market. In 2008 it imported around 802 tonnes of chocolate from Belgium, worth over €4 million1. This makes Belgium one of the biggest exporters of chocolate to China, just behind Singapore and Italy.
Belgians eat an average of 6 kg of chocolate a year2. The average annual consumption of chocolate in China is barely 150 grams per person. These figures immediately reveal the unparalleled potential of this market.
1 Source: Fevia 2008.
2 Research by Barry Callebaut in 2008.
Barry Callebaut AG
With annual sales of about CHF 4.9 billion for fiscal year 2008/09, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate – from the cocoa bean to the finished product on the store shelf. Barry Callebaut is present in 26 countries, operates about 40 production facilities and employs about 7,500 people. The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. Barry Callebaut is the global leader in cocoa and chocolate innovations and provides a comprehensive range of services in the fields of product development, processing, training and marketing. The company is actively engaged in initiatives and projects that contribute to a more sustainable cocoa supply chain.