Millennials and their hearts’ desire for sustainability
David Imbert, Sustainability Analyst & Controller, Barry Callebaut AG
“You are not the leaders of tomorrow. You are the leaders of today.” This mantra pervaded the four days of the 2017 One Young World conference in Bogotá, Colombia. Hosted by President Juan Manuel Santos and supported by senior dignitaries like former UN Secretary General Koffi Annan, Nobel Laureate Muhammad Yunus and rockstar changemaker Sir Bob Geldorf, the gathering brought together 1,400 millennials and the young at heart to drive change on global issues of peace, justice and sustainability. The crowd ranged from tech entrepreneurs to genocide survivors, social media influencers to astronauts; people of diverse backgrounds embracing the same message: be the change, now.
Rosy Lim, Risk Position Controller for Cocoa, Barry Callebaut Asia Pacific
I come from Asia, where the concept of sustainability is still not mainstream - and probably because affluence and livelihood are more pressing concerns. But it doesn’t help that sustainability has also become an “overused” and sometimes abused buzz word. Which leaves me to question… is this really going to work for my generation?
It’s not far-reaching to think that millennials are more environmentally and socially conscious. Indeed, we are idealistic young consumers, seeking stability and opportunities in an uncertain world. We are more engaged and stay longer in a company that shows real purpose and commitment to a responsible business.
Anneleen Verspeek, Project Manager OSCO Business Development, Barry Callebaut Belgium
The One Young World summit was a true inspiration for me. Many of the speakers who took the main stage were very young people who have accomplished so much to bring change to their communities. From their stories, I was personally energized to start up new initiatives and not get demotivated when I find myself at the receiving end of some pushback.