ISM 2019 in Cologne turned RUBY this year

Watch the video to see how this year’s ISM marked a new RUBY era for us and our customers around the world.

ISM 2019 turned Ruby

It was over ten years in the making, but we launched one of the greatest breakthroughs in chocolate in decades in Shanghai in 2017 with the unveiling of ruby as the fourth type of chocolate.

Since its launch, we have seen many consumer and artisanal brands, including Prestat, Baci Perugina, KitKat, Leonidas and Fazer, introducing ruby in their own products for their consumers in Asia Pacific, Europe, the Middle East and South Africa.

At ISM 2019, we painted the town RUBY and brought chefs from around the world to come together, with our customers to showcase ruby’s signature creations in confectionery, drinks, bakery, dairy and desserts.

Ruby pinata confectionery

Ruby, a differentiation factor for our customers

We saw many of our customers, notably Libeert, Heilemann, Martinez, Cafe Tasse, Noi Sirius, Hug Wernli, Limar, Minor, Confetti Matrix, Witor’s, Läckerli Huus, introducing their own ruby chocolate products to the delight of their own consumers at this year’s ISM.

Our customers are looking for differentiation in the products they offer their consumers. At ISM 2019, it is an opportunity for us to show them how we can meet their needs of differentiation not only with ruby, but also with all the other products from our product portfolio
Philipp Schoeller, VP, FM Western Europe

At ISM 2019, we gave the world a reason to visit the ‘BC Studio’ dedicated to ruby, to taste and experience the intense sensorial delight offered by ruby. As we continue to build ruby chocolate as the fourth category of chocolate, we look forward to many more ruby launches over the next coming months and years.

Discover ruby chocolate products


Ruby Transfer sheet with red "Ruby Chocolate" print based on sugar for chocolate and other confectionery. Dimensions are 300x400mm. Each pack contains 30 transfer sheets. Also available on rolls for industrial use.


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