With photos of their latest beach vacation or of the incredible cookie they found at their local bakery, consumers are sharing their experiences on social media more and more. As a result, today’s baked goods need to deliver on more than just flavor.
60% of consumers under the age of 44 agree that "it is important to spend money on experiences" (Source: Euromonitor International's Global Consumer Lifestyles Survey).
When presented with the statement, "I like to share my new and exciting cakes and pastries containing experiences with others", 63% of Western Europe consumers agreed1. As a result, today's baked goods need to deliver on more than just flavor.
Baked goods that wow consumers by delivering on a unique experience, especially a unique visual, can drive consumers to want to share their amazing experiences with others online. Bright colors and creative formats can play up the instagrammability of a baked good.