INTRODUCING
OUR NEW
BRAND LOOK

A RE-ENERGIZED BRAND THAT CELEBRATES OUR PAST & FORTIFIES OUR FUTURE Iconic. Innovative. Indulgent. Over the past two centuries, Van Houten has been all these things—and more. And, as passionate Cacao Pioneers since 1828, we have a long history of reshaping the future of chocolate itself. That’s why, when we set out to update our visual identity, we chose to draw from our rich heritage and carry forward the key characteristic that’s made us who we are today:
Our passion for satisfying a thirst for the divine.
CJ Van Houten

NEW LOOK. SAME RECIPE.

While the recipes within haven’t changed, we approached our new look the same way we make our product—with all the care and commitment your cacao experience deserves. Each range of offerings has its own revitalized identity with thoughtful variations to help customers browse within. But all packaging boldly--and consistently--conveys the unparalleled story of what makes Van Houten so special.While the recipes within haven’t changed, we approached our new look the same way we make our product—with all the care and commitment your cacao experience deserves. Each range of offerings has its own revitalized identity with thoughtful variations to help customers browse within. But all packaging boldly--and consistently--conveys the unparalleled story of what makes Van Houten so special.

LOOKING BACK TO GO FORWARD
Our new brand identity was inspired by two hundred years of excellence.
VH Looking back going forward

ELEMENTS THAT ELEVATE

1 THE VAN HOUTEN LOGOTYPE ON TOP

2 COCOA BEAN CIRCLE, INSPIRED BY AN OLD VH ILLUSTRATION

3 THE DIVINITY WINGS

4 FINEST QUALITY CALLOUT

5 TYPE OF COCOA DRINK & FLAVOUR DESCRIPTION

6 THE VAN HOUTEN SIGNATURE

7 STORYTELLING ABOUT VAN HOUTEN’S HISTORY

8 HIGHLIGHTED TASTE PROFILE

VH packaging
To spotlight our pioneering past, the Van Houten logotype has been modernized and made more impactful than ever. “Since 1828” has been kept to convey our rich history while an updated “VH” symbol boldly represents everything Van Houten. New to the design is “Cacao Pioneers,” which clearly positions Van Houten as an innovation and quality leader, both historically and for many more centuries to come!

THE MODERN HERITAGE RANGE

Most popular with the vending segment, this range of Van Houten product includes all our cocoa drink powders for a quick cup of flavorful indulgence.
VH PACKAGE DESIGN CLOSE-UPS

THE DIVINE CHOCOLATE INDULGENCE RANGE

Most popular with the vending segment, this range of Van Houten product includes all our cocoa drink powders for a quick cup of flavorful indulgence.

VH Chocolate indulgence range
VH Cocoa powder

 

 

THE ORIGINAL CACAO PIONEER RANGE

Most often seen on shelves in retail stores, the Cacao Pioneer Range offers a pure cocoa experience that harkens all the way back to when Coenraad Van Houten created the dutching process in 1846.

THE PROVENANCE RANGE

All dark chocolate drink powders, this single origin collection spotlights the captivating differences between regional cocoas. Each product is thoughtfully crafted with only two ingredients—sugar and geographically unique cocoa.

 

VH Single Origin
Cocoa Horizons

VAN HOUTEN + COCOA HORIZONS

All of our cocoa is 100% sustainably sourced, but this year we’re taking our ethical commitment to the next level by partnering with Cocoa Horizons. A non-profit, third-party verified organization, The Cocoa Horizons Foundation is an impact-driven program driving cocoa farmer prosperity by creating self-sustaining communities that protect nature and children.

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