HISTORY TIMELINE

More than 190 years of cocoa pioneering
Cocoa drinks are consumed the world over. From Ghana to New York. From Tokyo to Paris. But that was not always the case. Cocoa used to be bitter. Difficult to transport. And immensely pricy.
In 1828, the world of chocolate changed.
1828
In Amsterdam, Casparus Van Houten tinkered with the newest technology of the time and, in doing so, invented the hydraulic cocoa press. He separated cocoa liquor from cocoa butter for the first time, revolutionising cocoa. From that moment on, cocoa powder was relatively inexpensive to make.
CJ van houten
1846
Casparus’ son Coenraad Van Houten took up the mantle and went on to perfect cocoa powder even further. After years of learning from his father, he invented the now world-famous Dutching process. Cocoa lost its bitter taste and became the sweet, gently coloured substance we all know and love today.
Conrad Van Houten
The discovery even paved the way for the invention of the chocolate bar. It also made volume production possible and chocolates as a whole affordable.
Cocoa press
1865
Van Houten started packing its delicious cocoa in tin cans. This was revolutionary at the time. The new packaging meant more convenience and eventually paved the road towards overseas expansion.
1889
Just before the turn of the century, Van Houten decided to bring its rich cocoa flavours to the USA - and just like that it became one of the hottest brands on the market.
1917
Van Houten starts opening new production facilities around the world, spreading the joy of chocolate to all.
1932
Van Houten revolutionised the vending business with Van Houten bars.
VH timeline packaging
VH factory
VH wall painting NY
1998
Barry Callebaut acquires Van Houten’s vending business, introducing more people than ever before to our delicious chocolate and cocoa drink recipes.
2018
Van Houten pushes the boundaries. All drinks become UTZ certified and are made with 100% sustainable cocoa. Something our whole company is incredibly proud of. Want to read more about our sustainability efforts?
UTZ cocoa
2021
The cocoa presses at Van Houten have not stopped working since Casparus made his first batch of chocolate drink powder. We kept innovating. In 2021, we invented the first-ever ruby Chocolate Drink Powder. This fourth type of chocolate introduces consumers worldwide to the velvety smooth taste of fresh berries and chocolate. All while staying sustainable thanks to Cocoa Horizons.
VH history
2022
Ready for gold? With Gold chocolate powder added to the Van Houten product range, we’ll soon be able to offer you all 5 colours of chocolate.
VH timeline packshots

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