Pioneering brands launching ruby in 2018 & 2019
Pioneering brands launching ruby in 2018 & 2019
Since its launch in 2017, ruby has been a breakthrough innovation for many brands around the world, both by consumer and artisanal brands.
Ruby innovation is already making its way across all segments: pralines, bars, donuts, biscuits and many more. Ruby is incredibly versatile and can be used for all sorts of categories, similar to white, milk and dark chocolate. Its fresh, surprising taste gives all products, beloved classics and new launches alike, a unique twist and a new, exciting flavor experience.
Baci® Perugina® with chocolate
At this year’s ISM, the world’s largest trade fair for sweets and snacks, eleven brands announced the introduction of ruby in their products. Pioneering brand Nestlé has successfully created new versions of some of its most iconic products with ruby: a new pink KitKat – first launched in Japan and Korea and then introduced in European and American markets – and a limited edition of the Italian praline Baci, both of which have received global media attention. Check out the crowdsourced platform rubychocolate.com to see an overview of launches by brands around the globe and what ruby consumer experiences are trending.
Looking for a new and exciting flavor experience for your brand? The intense fruity flavor of ruby makes it a perfect treat. Ruby invites creativity, even more so than any variety before, thanks to its signature color and its fresh, fruity notes.
