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Consumers Seek
Personal and
Environmental Health

man picking vegetables in a garden

Consumers Seek
Personal and
Environmental Health

Personal Health and Environmental Health have been increasingly important topics for consumers over the past several years and both have become even more essential since the Coronavirus pandemic began.
Middle aged man smiling and smelling fresh vegetables

If we’ve learned one thing during the current Covid-19 crisis, it’s this: consumers are looking for ways to stay or become healthy. They want to boost their immunity through food or supplements, to eat fresh and healthy food, and to stay active and fit through exercise. 

In an attempt to protect against the virus, Covid-19 hygiene rules are also crucial: avoid contact as much as possible, wash hands regularly, social distancing …

The consumer’s concern for personal health is not only the case for themselves but also for their loved ones. People want to protect their friends and family as much – or even more – as they want to protect themselves.


 

Young sporty woman blending a green spring smoothie with berries and spinach

Discover 4 ways consumers boost their health:

1.   Eating vegan or plant-based food – Not only because it is perceived as healthier, but because it also tastes good.

2.   Sugar reduction for weight management – Maintaining a healthy weight can help consumers avoid being at higher risk for developing more serious complications from the virus.

3.   Choosing organic products – Often organic products are considered healthier as they may have higher nutritional value and contain less ”bad for you” ingredients.

4.   Eating food enriched with proteins, vitamins or other nutrients – to make sure they get all the essential nutrients. 

Sunny forest with earth

Environmental concerns have become more important to consumers over the past few years. This was especially the case for the younger generations: Millennials and Centennials. Understanding the impacts on society and their communities, these younger consumers are among the first to stand up and demand governments and companies do their part to care for the planet.

While the Covid-19 pandemic may have temporarily lessened consumer environmental concerns, they will surely be at the forefront again. It is important to keep this in mind and continue to look for opportunities. After all, Mother Nature does not need us, but we need Mother Nature. 

Drawing of a heart made from sustainability initiatives like care for the planet, zero CO2

3 ways to show consumers you care for the environment:

1.   Seeking Sustainability – Brands that offer sustainable production and product lines often increase brand value.

2.   Reducing Carbon Footprints – Consumers concerned with their own carbon impact will appreciate brands that reduce the carbon footprint of chocolate.

3.   Traceability for Transparency - Show consumers where the products or ingredients came from.

 

Consumer needs in the current Post Lockdown society

Want to discover more about different consumer responses in the current post-lockdown phase of the Coronavirus, and the impact for the food & drinks industry? Read more about it.

Discover More

Personal Health

  • woman jogging

    What's Your Lifestyle Choice?

    Vegan, Keto, Paleo, and High-protein diets are all on the rise. How can you respond to consumers' healthier lifestyles while letting them indulge in great tasting products? Download the exclusive brochure with market insights and more!
    View more - What's Your Lifestyle Choice?
    What's Your Lifestyle Choice?
  • Plant-based dessert with vegan pistachio paste made by Martin Diez

    Everything You Wanted to Know About the Vegan and Dairy-free Trend

    2019 was the “year of the vegan”. Discover what drives consumers’ purchase behaviors when it comes to plant-based / vegan / dairy-free sweet products.
    View more - Everything You Wanted to Know About the Vegan and Dairy-free Trend
    Everything You Wanted to Know About the Vegan and Dairy-free Trend
  • organic trend

    Organic: from trend to norm

    Organic chocolate has evolved from a trend into a must-have product feature. Discover who are the organic-aware consumers to best target!
    View more - Organic: from trend to norm
    Organic from trend to norm

Environmental Health

  • Cocoa pods from Cameroon

    Reducing the carbon footprint of your chocolate

    How knowing your impact by computing the footprint of your recipe, enables companies to reduce their product carbon footprints, and organizational carbon footprint.
    View more - Reducing the carbon footprint of your chocolate
    Reducing the carbon footprint of your chocolate
  • Empowering women farmers

    Increase brand value with sustainability

    Consumers have high expectations on how brands must own their commitments on sustainability. The way you communicate on sustainability will not only help to answer this expectation, but can also position your brand ahead of the competition.
    View more - Increase brand value with sustainability
    Increase brand value with sustainability
  • honest food

    Addressing Consumers' Need for Tasty, Nutritious and Honest Food

    Young consumers try to live with a positive mind and attitude. These Millennials and Centennials—also known as Generation Z—want a happy and healthy life. To them, this means living in harmony with themselves, others, and the world around them; their food has to reflect this.
    View more - Addressing Consumers' Need for Tasty, Nutritious and Honest Food
    Consumers' Need for Tasty, Nutritious & Honest Food

Trends & Insights

cakes on white background

Explore the Latest Dessert Trends

Explore the latest dessert trends to excite your customers and drive sales!
View more - Explore the Latest Dessert Trends
Dessert Trends
trail mixes

Trail Mix Trends & Concepts with Snack ReMix

Get a glimpse of trail mix trends and concepts with Snack ReMix! Delight your senses with trail mix and snack mix inspiration with unique inclusions.
View more - Trail Mix Trends & Concepts with Snack ReMix
Snack ReMix
chocolates on white background

Chocolate Cravings

By making slight tweaks to beloved flavors through textural elements & different formats, brands can still deliver on classic appeal while creating innovative and appealing products.
View more - Chocolate Cravings
Chocolate Cravings

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