Consumers expect brands to take responsibility for their supply chain in order to deliver a quality product they can trust. Consumer trends highlight the influence of sustainability on sales growth and leadership for brands.

While sustainability is listed as a must-have among the majority of consumers, millennials are the generation that drive the topic. To appeal to this important consumer group, brands need to consider the needs of millennials in their brand positioning. In fact, millennials believe that their buying behavior has a greater impact than their vote and openly align with brands that reflect their values. 

However, there is a lot of marketplace confusion and distrust regarding the growing number of sustainability claims. Consumers aren’t sure about the meaning of the numerous sustainability labels, nor how they benefit them or farming communities. That’s why more and more brands are taking ownership of their programs, to ensure impact and have a story to tell that strengthens their brand value. 

Barry Callebaut is leading a movement to make sustainable chocolate the norm with its Forever Chocolate strategy. One way in which you can join us is through the purchase of sustainable chocolate products. Through your contributions, you can strengthen and differentiate your brand by directly investing in activities in origin countries to improve farmer and community livelihoods. Barry Callebaut’s sustainability efforts can support and add value for you. Let us explain… 

We help you tell your own story and differentiate your brand. Customers of Barry Callebaut’s Cocoa Horizons products are supported with a marketing toolkit known as the Cocoa Chronicles. This helps you translate your sustainability efforts and contributions into engaging and meaningful consumer-facing narratives. 

In this way, we’re adding value to your brand and helping you shape a sustainable future by driving the demand for sustainable cocoa and chocolate products.