at IBIE 2019
Premium & Premiyum
Have you heard of PremiYum? Trendwatchers agree that today’s consumers are looking for premiumization across product categories.
Consumers desire superior product experiences, and baked goods are no exception. Barry Callebaut has the tools and innovations to bring your products into a new dimension where taste and high quality meet to become PremiYum.
Natural Dark is Naturally Delightful
Barry Callebaut revealed the latest cocoa innovation at IBIE 2019. The new Bensdorp Natural Dark is a dark, flavorful, 100% natural cocoa powder with a superior taste experience. All of this has been obtained without being processed with alkali.
Through years of development and continuous improvement, Natural Dark’s alkali-free process allows manufacturers to have a clean label while still maintaining the consumer-preferred dark color.
With Bensdorp Natural Dark, nothing, not even taste, is compromised. At IBIE, Natural Dark was available to try in delicious chef creations, including brownies and decorated chocolate cupcakes.
Rare and Rubylicious
Ruby, launched by Barry Callebaut in North America this year, is the ultimate hedonistic indulgence for consumers, as its luscious smoothness and berry fruitiness offer a new, sensational tasting experience.
The ruby flavor is unlocked through the combination of the ruby cocoa bean and our unique processing, which preserves its natural color and flavor. No colors or flavors are added to this striking innovation.
Ruby was available to experience in a variety of ways, including new Mona Lisa Ruby Couverture Decorations, a ravishing ruby pastry, and a picturesque petit four.
Fun-Sized Shapes, Full-Sized Flavors
With Gertrude Hawk Ingredients, Barry Callebaut provides delightful inclusions that will elevate any application to a level of premium indulgence.
Texture and flavor can double with the addition of inclusions from Gertrude Hawk Ingredients, providing dual-flavor and dual-texture experiences for customers.
Those in attendance at IBIE 2019 were able to taste the innovative inclusions—including mini peanut butter cups and milk caramel turtles—on their own and at work in delectable kitchen sink cookies and bonbon cups.