Our Vision and Values

We are the heart and engine of the chocolate and cocoa industry!
Our vision and values represent a mindset and way of doing business that is committed to generating sustainable earnings over time and creating long-term value for all of our stakeholders. Our way of working is characterized by strong teamwork throughout the organization. This includes not just employees, but extends to producers, suppliers, customers, consumers through to the communities where we operate.

Vision and Values of the Barry Callebaut Group

Our Vision

Barry Callebaut is the heart and engine of the chocolate and cocoa industry. 


Our Values

Everything the Barry Callebaut Group does has deep and strong roots in the company's five core values - customer focus, passion, entrepreneurship, team spirit and integrity. These are visible in every part of our chain of activity -  from the sourcing of raw materials to the fulfillment of our responsibility towards all our stakeholders. 

Barry Callebaut's 5 core values

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Customer focus

Our customers are the reason for our existence. We take pride in making them successful –through delightful products, an unbeatable service experience and high quality.

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We are united by our passion for chocolate and cocoa and aim to do our best every day. We are eager to share our know-how and to inspire others with our enthusiasm.

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We always want to be one step ahead. We take personal initiative to explore new trends, new products, new solutions, new markets or new ways of doing business.

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Team Spirit

Our people are the secret of our success. We are committed to creating an environment in which we can bring out our best, share ideas and work together.

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Respect for all our stakeholders regardless of race, gender or creed lies at the base of all our relationships. We act as honest, trustworthy and open-minded members of our global team.

Get in Touch

Your Barry Callebaut Group Contacts

Christiaan Prins
Head of External Affairs
+41 43 204 03 76