The demand for plant-based chocolate confectionery is on the rise, driven not just by vegans, but by a broad range of consumers. Younger consumers, in particular, seek options for both their personal health and the planet’s well-being.

Market & consumer data unlocking the plant-based chocolate expansion*: 

• The plant-based chocolate market is ripe for growth, driven by consumer demand for ethical and delicious alternatives, including vegan and dairy free options. 
• Growth is driven by increasing consumer awareness of environmental, health, and ethical concerns.
• And Taste (graph  (4) TOP MOTIVATORS)
• The UK and Germany collectively account for over half of the plant-based chocolate market in Western Europe (2).
• Plant-based options are on the rise in ice cream and bakery & pastry sectors**(1).
• More than 40% of EMEA’s consumers eat Plant Based  ice cream, with Italy in the lead. (5)
• On-pack information is crucial as our studies shows that consumers primarily look for details on plant-based ingredients and nutritional value in products. (6)

_{2) Source: Barry Callebaut proprietary study, fielded online using Qualtrics in August 2023, in Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Spain, Sweden, Switzerland, Turkey, the UK, the US. N= 7697. The aggregated global insights are based on the above 19 countries to ensure an equal geographical spread. Specifically, the study covers four relevant categories (Chocolate Confectionery, Ice Cream, Cakes & Pastries, and Cookies/Biscuits) as well as generational differences (younger vs older generations).}