Feeling nostalgic? During the pandemic, consumers were in desperate need of comfort, which led to a renaissance of nostalgic flavours. Everyone wants to be reminded of a carefree time, and connect to people and places they know from their past.
But, there is more. Nostalgia has become a two-way street, with a younger generation that’s anxious to taste the flavours of years they haven’t even experienced themselves. Being able to remind someone of the past. Of a simpler time (even if they haven’t been a part of it themselves) has become a powerful tool in every barista’s toolbelt.