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Top Cookie Trends:
Bake It Happen in
2025 and Beyond!

Cookies and brownies on a tan background

Top Cookie Trends:
Bake It Happen in
2025 and Beyond!

Download Your Report!
Download Your Report!
Cookies with strawberries and frosting on a multi-colored background

Cookie Trends: Consumers continue to CRAVE cookies!

In 2025, cookies remain a staple among North American consumers, often seen as a convenient, indulgent, and affordable treat.

Given the continued consumer excitement for cookies, Barry Callebaut surveyed consumers in 2025 to learn more about their attitudes towards sweet baked goods.*

Based upon trends in the market and insights from our consumer survey, our chef team created innovative cookie and brownie concepts using Barry Callebaut products. 

All of the featured concepts demonstrate how to create cookies and brownies that feature unique flavors and interesting visual appeal.

Bake It Happen!
Keeping up with the latest cookie trends is all about satisfying evolving cravings. We bring research-backed insights and practical solutions to help manufacturers turn those delicious trends into real opportunities for growth.
TJ Mulvihill, VP Marketing North America, Barry Callebaut
Chocolate chip cookie with filling on a cream background

Here's what we learned from our consumer survey:

  • Chocolate flavors dominate as the most popular cookie flavor choice per 75% of North American consumers

  • The top 3 factors influencing cookie choice are: 

76% 

Flavor: Enjoyment remains the primary driver of cookie selection

66%

Price: Value is extremely important

52%

Texture: Mouthfeel plays a crucial role in decision-making

Ready to Bake It Happen?

With rising ingredient costs, differentiating through value perception is more crucial than ever to delight your customers with top-quality products.
With that in mind, we've created a guide offering creative solutions for profitable results to support you.
Download the full report to dive into Barry Callebaut's proprietary research and learn more about the cookie trends of tomorrow!
Bake It Happen!
Cookies on a tan background

Bake It Happen!

What's Inside?

  • A selection of proprietary consumer data from Barry Callebaut on cookie trends
  • What a premium cookie experience means for consumers, including what features are important for them
  • A cookie concept created by Barry Callebaut's innovative, world-class chefs
  • An introduction to key Barry Callebaut products that will help you meet today's consumer needs
open brochure on a multi-colored background

If the form below is not displaying, please ensure you have accepted all cookies when visiting our website.  Otherwise, you can access the form directly here. 

 

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Source:

Proprietary custom research conducted in January 2025. 

*Gen pop cookie consumers, North America (N=846), [US (N=416), Canada (N=430)], 5 margin of error

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