High-Protein: Pack your applications with energy
High-Protein: Pack your applications with energy
Today, high protein items can be found anywhere from convenience stores to bakeries. Niche players have been producing high-protein products for years. Now major players are entering the market.
Close to 6 million American consumers follow a high protein diet!
More so, over half of American households consider high protein as an important attribute when buying food.
Companies have a real opportunity here by clearly marking high protein product with the correct amount of (added) protein to catch consumer’s interest.
High protein is not only an important component of main meals.
Americans have also become big snackers and are conscious to consume healthy and protein packed snacks throughout their day.
60% of the consumers are looking for high protein choice
Barry Callebaut offers a variety of high protein solutions that offer a minimum of 20% protein content.
Sources: FoodInsight 2019 Food and Health Survey, Nielsen, GlobalData; Barry Callebaut Consumer Insights Study.
Watch our video on the High Protein trend
