Brands introduce ruby in their product range, changing the chocolate industry forever with its endless creative possibilities, intense fruity taste and surprising color.

Ruby is the food trend of 2019 with its unique flavor profile of berry fruitiness combined with luscious smoothness. This fourth type of cacao experience is the ultimate answer to chocolate lovers’ search for an exciting flavor experience, a breakthrough innovation!

You can’t have missed the conspicuous growth in the organic offering in recent years, spreading to all types of product categories and giving rise to specialized organic stores. Find out how chocolate confectionery is impacted and how you can leverage the trend.

Increased availability of organic products, along with younger consumers desires for healthy food options, have changed the face of organic. Today already there no longer is a typical organic consumer. And how will this evolve tomorrow?

While government bodies are taking action against it, consumers are more and more aware of their sugar intake. Discover 3 ways to reduce sugar in confectionery, illustrated with in-market examples.

Classic flavors provide consumers with a sense of security because they know what to expect. ‘Brown flavors’ like CARAMEL are hot now because of their links to our past. These comforting nostalgic flavors remind us of our youth – when we felt safe and secure. Adding a twist can elevate it from ordinary to interesting.

Consumers’ palates are getting increasingly adventurous and tougher to please – they want the traditional and the authentic, but also want it with a twist. Time for new and creative sensations!

Christmas 2017 is barely over but we are already preparing for next year. Based on the next Christmas trends, discover what will delight consumers in December 2018.

While government bodies are taking action against it, consumers are more and more aware of their sugar intake. Discover 3 ways to reduce sugar in baked goods, illustrated with in-market examples.

Find your winning idea for Christmas 2018 with the selection of creative concepts designed by our confectionery chefs!