Trends & Insights

Breakfast with crunches of ruby chocolate

Ruby chocolate for all your yogurt creations

Mixing yogurt and chocolate is becoming more popular. This is now possible with a touch of pink. Discover here how you can fulfill your consumers needs with the unique taste and color of ruby chocolate.

Iconic brands are launching ruby chocolate

Ruby chocolate, the 4th type of chocolate with its unique pink color is popping up everywhere. Discover the dazzling pairings in Magnum Ruby and other ruby launches.

What could ruby do for my brand?

Discover how ruby chocolate can make your next new product launch a success. Why use ruby chocolate? How to launch a product with ruby chocolate? Find key learnings from our marketing experts here.

Top Trends to Watch in Bakery

Discover how bakery trendsetters are keeping up with today's consumer with these Top 6 Bakery Trends to watch for product development in baked goods.

Bakery Trends: Next Level Indulgence

Creating mouthwatering texture and flavor in baked goods is paramount. Building hyper indulgence and elevating your baked goods can make baked goods more appealing to consumers looking for a sweet delight. Visit Barry Callebaut website and discover more!

Bakery Trends: Make My Day Special

Baked goods are often consumed for special occasions such as birthdays and anniversaries. Beyond celebrating the big occasions, they can also just have the power to make all our days a little bit better.Discover the bakery trends that will make your consumers’ day special

Ruby Chocolate Ice Cream Coatings

Ruby chocolate, a true gift from mother nature, is now available in an Ice Cream Coating. Discover more about this new innovation!

Plant-based dessert with vegan pistachio paste made by Martin Diez

Everything you wanted to know about the vegan and dairy-free trend

2019 was the “year of the vegan”. Discover what drives consumers’ purchase behaviors when it comes to plant-based / vegan / dairy-free sweet products.

Dessert Trends: Holiday and Seasonal

The holidays are quickly approaching and consumers are gearing up to create memorable moments with their family and friends. Find out what consumers are looking for.

Why origin is the ultimate way to consumers’ hearts

Consumers are becoming more demanding on what they eat. Discover why the origin of the product matters and ways to cast a light on it.

Addressing consumers' need for tasty, nutritious and honest food

Young consumers try to live with a positive mind and attitude. These Millennials and Centennials—also known as Generation Z—want a happy and healthy life. To them, this means living in harmony with themselves, others, and the world around them; their food has to reflect this.

Trends in Ice Cream: Flavor Adventures!

Consumers are becoming more experimental with their flavor choices - Discover the top 3 trends we are seeing in ice cream flavor adventures.

Trends in Ice Cream: Texture!

Creating unique textural experiences in an ice cream product can signal indulgence for consumers.

Chocolate covered ice cream bars on a blue plate

Top 10 Trends to Watch in Ice Cream

Learn how innovators are keeping it fresh when it comes to ice cream new product development.

Trends in Ice Cream: Better-For-You Ice Cream!

Learn how new product developers are making ice cream a more permissible indulgence

Organic Labels In Cereals And Baked Goods

Organic products are not just a trend, they have become a lifestyle. Discover what this means for baked goods and cereal manufacturers, and be inspired by Barry Callebaut’s concepts.

Millennials and Centennials are living a Holistic Lifestyle