Top 2023 Trends to
Watch in Cookies:
Cookies CRAZED

Download Your "First Taste" of Cookies CRAZED

2023 Cookie Trends: Consumers continue to CRAVE cookies!

In the 52 week period ending August 7, 2022, sales in the cookies category reached $10.8 billion, a 9.4% increase in one year!¹

Given the continued consumer excitement for cookies, Barry Callebaut surveyed consumers in 2022 to learn more about their attitudes toward cookies & brownies.^*

These insights led us to create the second edition of Cookies CRAZED, a celebration of inspiring cookies! This year’s edition also features Brownie BLAST, which includes brownie-specific survey data.

Based upon trends in the market and insights from our consumer survey, our chef team created innovative cookie and brownie concepts using Barry Callebaut products. All of the featured concepts demonstrate how to create cookies and brownies that feature unique flavors and interesting visual appeal.

blondies stacked in front of a purple background

Cookies CRAZED allows you to enter the wonderful and magical world of multi-sensorial experiences in brownies and cookies. From nostalgic tastes to more surprising and contemporary flavors, Cookies CRAZED features concepts that are refreshing, zesty, decadent and sophisticated. You will be amazed and surprised by our myriad of solutions.

Martin Diez - Director of Chef Services, Barry Callebaut

Here's what we learned from our consumer survey:

More than half of consumers would be motivated to try a new cookie if it featured a unique flavor.²
Nearly 1 in 4 consumers say they are consuming more cookies compared to a year ago. When asked why, the top reasons were:

56%	Treating myself or my household more
50%	Baking more often
45%	Need more comfort

Ready to Get Inspired?

Download a first taste of Cookies CRAZED 2.0 to see some of Barry Callebaut’s proprietary research and learn about what intense indulgence means for cookies & brownies today!

Download "First Taste" Now!

Cookies CRAZED 2.0 | "First Taste"

What's Inside?

A selection of proprietary consumer data from Barry Callebaut
An extract of cookie concepts created by Barry Callebaut’s innovative, world-class chefs
An introduction to key Barry Callebaut ingredients that can help you meet today’s consumer needs

collage of brochure cover and blurred pages

Sources:

IRI Market Data
Barry Callebaut Proprietary Research, March 2022, US and Canada, n=410

*Our 32 question online quantitative survey was completed by consumers in the US & Canada between 18-65 years old

Top 2023 Trends to
Watch in Cookies:
Cookies CRAZED

2023 Cookie Trends: Consumers continue to CRAVE cookies!

In the 52 week period ending August 7, 2022, sales in the cookies category reached $10.8 billion, a 9.4% increase in one year!¹