2023 Cookie Trends: Consumers continue to CRAVE cookies!
In the 52 week period ending August 7, 2022, sales in the cookies category reached $10.8 billion, a 9.4% increase in one year!1
Given the continued consumer excitement for cookies, Barry Callebaut surveyed consumers in 2022 to learn more about their attitudes toward cookies & brownies.*
These insights led us to create the second edition of Cookies CRAZED, a celebration of inspiring cookies! This year’s edition also features Brownie BLAST, which includes brownie-specific survey data.
Based upon trends in the market and insights from our consumer survey, our chef team created innovative cookie and brownie concepts using Barry Callebaut products. All of the featured concepts demonstrate how to create cookies and brownies that feature unique flavors and interesting visual appeal.
