Top 5 Easter food trends 2020

Top 5 Easter food trends 2020

Easter is all about the bunny, and the chocolates, but there is so much more you can do to bring Spring to the table! Consumers nowadays are more demanding and are looking for a real superior experience for their Easter products.

Read on to discover the biggest and most creative trends for Easter 2020, and explore our selection of Easter chocolates, Easter transfer designs and more. Create an Easter basket to never forget!

Top 5 trends to Watch for Easter 2020:

1. Add a touch of Gold

2. Easter on the go

3. Filled Easter eggs

4. Easter decorations everywhere

5. Easters classics with a twist

+ 2020 highlight: Easter bunnies wearing masks

Dark chocolate Ester egg by Cocoa et co - adding a touch of gold — Cocoa et co chocolate Easter egg

1. Add a touch of Gold

This trend for Easter 2020 is an elevation of the usual pastels, by adding fancy touches of gold and silver. This chique trend is here to deliver a premium look and feel. Consumers want to enjoy something special in their Easter products: they have a need for superior experiences.

This trend is made to deliver! Enjoy the combination of the indulgence of classic Easter pastries with the elegance of gold and silver!

Bird’s nest cake pops - Easter on a stick

2. Easter on the go: Put it on a stick

There’s color everywhere and chocolate all around, but believe it or not, we know a way to make Easter even better. It’s as simple as, putting consumers’ favorite Easter sweets on a stick! There’s also a bonus for practicality:

As children will be able to enjoy their favorite Easter sweets without getting their hands all sticky.
As adults, we can enjoy or favorite treats in a quick and easy way on the go.

Easter sweets on a stick are a big hit, and an ideal way to get creative for Easter. It all started with the cake pop, now think of Easter chocolate lollies, or Easter cookies, macarons… the possibilities are endless. Delight with cheerful pastels and be sure to use lots of flavor and texture, to have these small bites make a big impact!

3. Filled Easter eggs

Stuffed chocolate eggs were a huge success in Spring 2019 and we see it evolve for 2020. Filling up your chocolate Easter eggs, Easter cake and pastries is a sure way to deliver an exciting experience. Most popular are those that are filled with chocolate pralines or other sweets of multiple shapes, color and flavors.

By filling it up, you deliver more than consumers expect. With an array of bright colors and cheerful prints, you can create an Easter surprise that tastes delicious, and looks just as good on Instagram as it looks in real life!

Piñata Easter cake

Ombre Piñata Easter cake with Easter eggs
Hotel Chocolat’s Extra

Thick Rocky Road Easter Egg is filled with an assortment of chocolate pralines
Luxury Ruby Easter egg

Filled with Ruby chocolate truffles

4. Easter decorations everywhere

This season, we see decorations and inclusions all over the place, and more surprisingly, on the inside too. Chocolate plaques and chocolate shapes are widely used on the outside, to convey holiday messages and get into the spirit, but this Easter, decorated Easter eggs are not stopping there!

Easter bunny cake

Chocolate shavings and a contrasted easter bunny in the dough
Easter egg

“Caviar” decoration made from our granella
Dunkin’ Donuts PEEPS®

Donut with pastel sprinkles and a yellow chick

5. Easters classics with a twist

This Easter, not everything is what it seems… This year, there are Easter eggs that look like a classic egg, but are in reality not made out of chocolate, but made of cake! And where traditional Easter chocolates focus on bunnies and eggs, we see a surge of fun, modern, instagenic shapes and figures taking over.

With a focus on attractive colors and hints of inclusions, some launches featured Easter avocados, Easter “diamonds” or lemons as an update to the classic Easter eggs, and don’t expect just the Easter Bunny, but Easter chocolate sloths, narwhals, and a whole range of other creatures too.

Marks & Spencer Seth the Sloth Easter Egg
Waitrose Baby Chocolate Avocados
Chocolate Hen’s Eggs

Eggstraordinary Chocolate Hen’s Eggs by Waitrose

Chocolate Easter bunnies wearing protective masks are seen at Baeckerei Bohnenblust bakery in Bern, Switzerland

COVID-19: Easter bunnies also wear masks this year

Artisans and chefs all over Europe, are adding something special to their easter creations. In these exceptional times also our easter bunnies will be wearing protective masks for Easter.

In the Swiss capital Bern the chocolate rabbits with white sugary masks have proved to be a hit with consumers.