While the classics Eggs & Bunnies still dominate, there's no shortage of innovation to catch consumers by surprise. The market has developed new options for gift giving, such as mailable chocolate or care packages.
Consumers also look for personalisation and surprise, to lift up their spirit or match the moment. The holiday is not exclusive to children and there are adult offerings as well, with alcohol flavors for example, appearing on the‌ ‌shelves.

The homebaking trend started during the first lockdown but didn’t fade away. This activity helps families get together around the kitchen table and spend some time together. The Easter season is no exception, with craft projects and fun things to do from decorating eggs to making Easter desserts