North America is the #2 market for chocolate confectionery globally, with over 23 billion dollars of turnover. The USA accounts for nearly 90% of those sales. 

Chocolate confectionery is a growth category in North America. According to Euromonitor, it is forecast to grow in value (3.5% CAGR) and volume (1.1% CAGR) in the next 5 years from 2020 to 2025.

What is at the root of this growth?

The consumer of course... and their increasing demand for chocolate treats. To help you navigate this growth, we have identified 4 key consumer needs which will need special attention from chocolate brands in 2021.