Good to Others and to the Planet
In addition to meeting their wellness standards, the brands and products they support must be responsibly sourced as well. Transparent supply chains and sustainability initiatives are a must. These consumers look to balance their personal wellness with the wellness of others and the planet. They do not want to make choices that prioritize their wellness at the expense of others.
According to Innova Market Insights, 3 in 4 global consumers feel that businesses/companies have a responsibility to lead social and environmental change. Our own Barry Callebaut research shows that 56% of North American Millennials want to know more about where their chocolate confections come from and what is in it. This same research also tells us that 38% of North American Millennials say that they actively seek out sustainably produced chocolate confections, compared to just 30% of the total population