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How Can Ice Cream Brands Innovate For Today’s ‘Eating Lifestyle’ Trends?

woman eating ice cream

How Can Ice Cream Brands Innovate For Today’s ‘Eating Lifestyle’ Trends?

Download the Guide
Download the Guide

Over the past 5 years, US consumers claim to have tried the following diets:

30% high protein | 34% low sugar | 6% vegan | 5% keto

How are these eating lifestyles shaping ice cream?

Download the Guide

The Case for Nice Cream & Non-Dairy Frozen Desserts

Non-Dairy Frozen Desserts and Nice Creams are a booming category for the ice cream developers. According to Mintel GNPD, vegan ice cream accounts for an increasing proportion of global ice cream launches, making up of 7% all launches in the last 12 months (2019/20). That is more than double the 3% five years ago (Mintel 2015/16).


 

It is evident just by the numbers that consumers are looking for desserts using alternative dairy products. Offerings of dairy-free frozen desserts are up over 16% in value, and up 20% in volume. This category trend is not new, but has gained significant momentum over the past few years. This stems from two factors: First, consumers’ changing their diets because they physically cannot consume products with dairy.  Or secondly, they may be making a conscious or social decision to not consume animal products. 

haagen daaz ice cream carton

Haagen Dazs Amaretto Black Cherry Almond Toffee Non-Dairy Frozen Dessert

As developers, we have an opportunity to paint on a new canvas with new ingredients.

To the rescue: Nut Butters are rising to the occasion to provide the fat and texture which dairy naturally supplied. Nut butters can be used as the base element for non-dairy frozen desserts or can be thinned with oils to be used as a variegate as well. 

Want to learn more about Barry Callebaut’s non-dairy solutions for Nice Creams and this Lifestyle Segment?  

Download our ‘Eating Lifestyles’ Ice Cream Ideation Guide for non-dairy innovation.

This guide provides:

  • Ingredient Solutions for Non-Dairy Development
  •  A snapshot of our non-dairy innovation concept deck from our innovative team of Chefs
  • Recent data insights and trend information for this Lifestyle Segment
cover image for ideation guide - woman eating ice cream

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