Paleo continues to drive growth in Chocolate Confectionery & Snacks
The paleo diet includes lean meats, fish, dairy, fruits, vegetables, nuts, and seeds--foods that, in the past, could be obtained by hunting and gathering. The paleo follower looks for items with only few non-processed, non-artificial ingredients or even no label at all.
‘Natural’ has been the top claim for new chocolate flavored products for over 10 years (source: Mintel GNPD), with a long term trend in confectionery moving away from artificial ingredients. Meanwhile, snack bars have an inferred health halo, where 20% of North American consumers say the role snack bars play in their overall diet is to “improve health” (Source: Mintel Report on Snack, Nutrition and Performance Bars - US - February 2019)
What’s next? The new generations of consumers are seeking simple ingredient lists, with 47% of Millennials saying that a clean label is important when purchasing chocolate (Source: BC proprietary study, North America, 2019). We are also seeing the addition of “goodness” with natural ingredients, and a shift to “clean energy” in snack bars, with natural sources of their functional benefits.