We have highlighted 4 Easter egg trends for 2021:

1. All kinds of caramel

2. Exceptional creations

3. Spring colors

4. Vegan goodness

Caramel and chocolate has been a popular combination for years, and it’s not slowing down! As a regular in the top 5 flavors for confectionery, it’s not surprising we saw lots of Easter eggs featuring this indulgent flavor!

Not all Easter eggs are made the same. Consumers are willing to pay more for those products that they feel deliver a superior experience. These consumers can be seduced by using quality ingredients, such as origin chocolates, luxurious decorations, or promise of multisensorial delights.

In a world where many consumers are unsure of the future, consumers reach for comfort. This can be simple, such as the use of nostalgic Easter colors, or by putting something familiar in a new format. Typical Easter colors are yellow and green, but also orange, pink and blue are considered classics. Soft and cheerful colors are a hit with kids and adults alike.

Plant based chocolate is fun! There’s dark chocolate, milk chocolate, flavors, inclusions. Going vegan for Easter is a sweeter deal than ever. Vegan milk chocolate is on the rise, and it’s indulgent, adventurous and tasty!