Easter Eggs 2021 discover the trends!

Easter Eggs 2021 discover the trends!

When it comes to Easter eggs, more is better! There’s something to please everyone, with Easter egg creations that play on the classics, and those that decided to get a little experimental this year!

We have highlighted 4 Easter egg trends for 2021:

All kinds of caramel
Exceptional creations
Spring colors
Vegan goodness

1. All kinds of caramel

Caramel and chocolate has been a popular combination for years, and it’s not slowing down! As a regular in the top 5 flavors for confectionery, it’s not surprising we saw lots of Easter eggs featuring this indulgent flavor!

Hotel Chocolat - Salted Caramel Big Chocolate Egg
Tony’s Chocolonely - Milk chocolate Easter eggs with Caramel Sea Salt inclusions
Cadbury - Milk chocolate Easter eggs with caramel filling

2. Exceptional creations

Not all Easter eggs are made the same. Consumers are willing to pay more for those products that they feel deliver a superior experience. These consumers can be seduced by using quality ingredients, such as origin chocolates, luxurious decorations, or promise of multisensorial delights.

Aldi - Moser Roth Giant Dragon Egg with Gold finish
COX & CO - Colombian Origin 85% dark chocolate Easter egg with raw cacao nibs
Albert Heijn - AH Excellent Brownie Egg. Milk chocolate egg with fudge and brownie pieces

3. Spring colors

In a world where many consumers are unsure of the future, consumers reach for comfort. This can be simple, such as the use of nostalgic Easter colors, or by putting something familiar in a new format. Typical Easter colors are yellow and green, but also orange, pink and blue are considered classics. Soft and cheerful colors are a hit with kids and adults alike.

Marks & Spencer - Chicky Chocky Colorful Spekcled Eggs
Asda - Egg-Splosion White Chocolate Jazzie Easter Egg
Cadbury - Mini Eggs chocolate bars

4. Vegan goodness

Plant based chocolate is fun! There’s dark chocolate, milk chocolate, flavors, inclusions. Going vegan for Easter is a sweeter deal than ever. Vegan milk chocolate is on the rise, and it’s indulgent, adventurous and tasty!