APAC is a strong growth market for chocolate confectionery globally. According to Euromonitor, the segment is forecast to increase in category value with volume growth (1.6% CAGR), and impressive value growth (4.1% CAGR) in the next 5 years from 2020 to 2025.

It is the #3 market for chocolate confectionery, after Europe and North America at over $15 billion in retail sales. As a less mature market, exciting & progressive innovation has a big impact that can influence international flavor trends and spark inspiration for chocolate makers around the world

What is at the root of this innovation?

The consumer of course... and their desire for new chocolate experiences. 

To help you navigate this growth, we have identified 4 key consumer needs which will need special attention from chocolate brands in 2021.