A tasty and healthy lifestyle for them...
A nutritious taste is of utmost importance for Gen Z and Y. With varied choice in the current market, they no longer have to sacrifice flavor when eating products they consider to be healthy. Millennials and centennials are increasingly focused on nutrition in an effort to look good and feel good.
… and the planet with its people
When looking for products that align with their health and well being goals, our youngest consumers also have a desire to do right by the planet and those around them. Millennials and centennials are looking to balance their personal wellbeing with the wellbeing of others and the planet. They do not want to make choices that prioritize their health and wellbeing at the expense of other people.
Therefore, food and drinks need to not only be delicious and nutritious, but must also have a positive impact on the planet and its people. Millennials and centennials are making more conscious decisions about the food and beverage choices in their daily life. They want products that are considered to be healthy and that they can feel good about buying.