Consumers are increasingly focusing on their health. The pandemic amplified what started some years ago. As a result of Covid, 4 out of 5 global consumers plan to eat and drink more healthily¹. However, people don't want to compromise on taste. This is why they seek healthy indulgences. In particular, Millennials (Gen Y) and Centennials (Gen Z) are looking for foods and beverages that are tasty, good for you, and are also good for the planet. This seemed like a “contradictio in terminis” in the past, but nowadays it’s possible.