Barry Callebaut unleashes the full power of the cacaofruit in next-gen food & drink category
Addressing consumers’ need for tasty, nutritious, honest food Barry Callebaut unleashes the full power of the cacaofruit in next-gen food & drink category
- ‘Cacaofruit Experience’ is an innovative range of products that celebrates the fresh, fruity taste and natural richness of the cacaofruit and marks the creation of a next-gen food & drink category
- ‘Cacaofruit Experience’ satisfies the need of millennials and centennials for food and drinks to be tasty and nutritious as well as good for the planet and its people
- Cacaofruit snacks are currently being piloted in select retail stores in California
- For chefs & artisans, Barry Callebaut launches WholeFruit chocolate: a fresh, fruity delight made from 100% pure cacaofruit
Innovation is one of the pillars of our growth strategy. Our unparalleled knowledge has enabled us to break new ground, unleashing the full power of the cacaofruit, which the Mayans cherished as ‘food of the gods’. Today, we have again unveiled a world first with ‘Cacaofruit Experience’. We are looking forward to starting a new journey with our customers and discovering the completely new range of applications that ‘Cacaofruit Experience’ and WholeFruit chocolate will make possible.
Antoine de Saint-Affrique, CEO of Barry Callebaut
Our goal in R&D is to develop innovations that are on trend, satisfy unmet consumer needs and also taste great. WholeFruit chocolate scores on all three points. It will respond to the need of millennials and centennials for ‘healthy indulgence’ just like our Ruby chocolate, launched in 2017, meets the need for ‘hedonistic indulgence’. Moreover, by using more of the cacaofruit and wasting less, we are also having a positive impact on the planet and its people.
Pablo Perversi, Barry Callebaut’s Chief Innovation, Sustainability & Quality Officer
Barry Callebaut Cacaofruit Experience Logohttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-09/Twitter%20Image%20Barry%20Callebaut%20Cacaofruit%20Experience.png?itok=4x3VCXc-
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