For next year, we expect the trends to build on the successes of this year.
A key element of the seasonal shopping for consumers is centered around gifting and sharing, which is the backdrop against which all other trends can shine.
Multisensorial will increasingly become a must, and will leave less exciting items far behind, where texture continues to be a key aspect.
In terms of color, we expect gold and bronze to stay big. Beautifully paired with brown flavors, such as milk and dark chocolate, as well as caramel, are considered classics for a reason. Green, the color of nature and sustainability, will brighten up next year’s selections.
Lastly, the experience of the seasonal products will be very important to consumers, who are always looking to make their lives, and their celebrations more exciting.