Ice Cream
Innovations for 2023

Find out our top 6 innovations to make your 2023 ice cream launch rock!
Mc Flurry with Granella

The ice cream segment is booming with new exciting products brought on the market to satisfy the consumers who are hungry for new experiences. 

One thing remains unchanged however: indulgence is key. No matter which trend you choose to focus on for your next innovation, it has to be delicious!

Keep reading to find out which star new ingredients we have developed for your next innovation. Whether dairy or plant-based, there is an innovation to suit every consumer trend. 

Plant Craft

Mainstream appeal for plant-based indulgence is driving expansion to more market categories and regions. With double-digit sales growth across the globe, most ice cream brands are introducing or considering dairy alternatives: the dairy-free trend is here to stay. Popular brands like Ben & Jerry's and Nestle are also active in the plant-based ranks. (Source: Innova) 

 

Check out the newest additions to our Plant Craft range:

  • M_lk chocolate: the creamiest in our dairy-free range
  • 72% Dark chocolate: for a balanced taste and perfect crack
  • Low and Unroasted nut paste: for a gentle nutty flavor & color of your ice cream base
  • Unroasted praliné: for a swirl with an indulgent & elegant touch 
  • Cacaofruit pulp: for a deliciously smooth, fresh fruity sorbet base
  • Cocoa range: for the ultimate dairy-free chocolate ice cream heaven 

All of those ingredients are now available Dairy-Free, as well as perfectly suitable for any Vegan claim.

 

Ben & Jerry’s Caramel Almond Brittle Vegano, Nestle Savory Veggie Helado Maracuya
Nestle Savory Veggie Helado Maracuya and Ben & Jerry’s Caramel Almond Brittle Vegano *

The Ruby Love

Ruby Chocolate for ice cream

With the 4th type of chocolate making its way into consumers’ hearts, the time has come for ice cream too! The iconic brand Magnum has led the way with their triumphant Ruby stick launch in 2020, extended into a decadent pint in 2021.

With our new Ruby chocolate specifically designed for coating or layering ice cream, you can bring more of Ruby’s hedonistic indulgence into the ice cream shelves. It is the Ruby Intense, with even more of the berry fruitiness, while as lusciously smooth as ever. And if you’re after some crunchy colorful explosion check out the stracciatella-style Ruby chocolate flakes, perfect for pints. Yum!

 

The Caramel Collection

An all-time classic across sweet treats that keeps trending? Caramel! Delicious and timeless, it brings comfort while indulging, so you hit the jackpot of indulgence and familiarity. (And comfort is the #1 snacking driver in the past year, to no surprise - Source: State of Snacking Report, Mondelez)).

Ice cream is no exception: caramel is the third biggest flavour among all innovations, after the core chocolate and vanilla (Source: Innova Market Insights). Check out the mouthwatering Salted Caramel Brownie Pecan Pop from Ben & Jerry's.

For you to ride this accelerating trend, we’re offering a whole range of new delicious caramel chocolates for ice cream: the sweet and elegant classic Caramel and the rich & golden Caramel Doré ice cream edition.

 

Ben & Jerry’s Salted Caramel Brownie Peace Pop ice cream stick
Ben & Jerry’s Salted Caramel Brownie Peace Pop ice cream stick*

Go Nuts

Gruvi Pistachio coated sticks from Sammontana
Gruvi Pistachio coated sticks from Sammontana*

Nuts, nuts, nuts - delicious, versatile, full of goodness. Well known and loved, they are a safe bet when it comes to innovation. And we have found a new way to enjoy them so that consumers will not be able to resist. Discover our range of indulgent coatings based on nut pastes and white chocolate with more than 20% nut content for ultimate nuttiness! The coatings are made at La Morella Nuts with their Mediterranean Nut Craft, from freshly roasted kernels for the richest possible taste. Hazelnuts, Almonds, Pecan, Macadamia, Pistachio - you name it, we have it. Imagining your next stick already?

And if you’re looking for something to nutify your pint, we have developed the crunchy brittles: chunky pieces of nut deliciousness in a golden caramel blanket. Dare to taste!!

 

Cookie dough!

This American classic is an indulgent flavour and is increasingly on the rise in ice cream and also reminiscent of childhood for many people.

Ben & Jerry's has launched a pair of 'Cookie Dough Twist' ice cream tubs. The products feature cookie dough cores and chunks in chocolate and colourful 'tie-dye' varieties. (Source: Mintel)

You don’t have a Cookie dough pint yet in your range? Hurry up! We’re here to help with the decadent taste, various shapes from cylinders to cubes, various flavours from vanilla to cocoa to chocolate chips to lemon and gingerbread.

Ben & Jerry's Cookie Dough Twist
Ben & Jerry's Cookie Dough Twist*

Multi-sensorial Inclusions

Fish-shaped decorations
Ice cream pint with fish-shaped decorations*

3 in 5 global consumers are interested in trying new sensory experiences (e.g., aromas, tastes, textures, colours, sensations). (Source: Innova Consumer Survey 2020)

More than ever, brands make sure their innovations are created to appeal to all senses: taste, mouthfeel, texture but also visual appeal in one scoop. 

Shaped and filled inclusions are a key ingredient for a symphony of taste and texture in one scoop! Discover our range of cups and truffles: fast-melting chocolatey pieces, shaped like elegant little pralines, and filled with indulgent cores, like creamy peanut butter, sticky caramel, or rich chewy fudge. Last but not least is our funky little fish. They will make your next pint truly irresistible.

 

Download our ice cream trends & concepts for season 2023

Discover inspiring concepts and innovative ingredients to fuel your ideas for season 2023 and beyond.

  • Learn about the latest trends and leading-edge launches in the ice cream market. 
  • Discover the newest ingredients and surprise consumers with innovative textures and tasty inclusions. Because 37% of consumers include ice cream in their typical grocery basket (Source: Innova Consumer Survey 2020). 

Ready to build your next successful ice cream launch? 

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Ice Cream Concept Book

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*The visuals examples given have been taken from market research and don't necessarily use BC products.

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