The benefits of an organic label in cereals and baked goods
The benefits of an organic label in cereals and baked goods
An increasing number of sweet products are now developed using organic ingredients. Biscuits and cereals especially benefit from a healthy reputation. They are therefore particularly suitable to carry an organic label. Let us dive in the organic baked goods and cereal market to discover how the Barry Callebaut offer answers your consumer demands perfectly.
Organic baked goods and cereals market
Rise in organic claims
Cakes, biscuits and cereal products are increasingly certified as organic. 13% of sweet baked goods launches in Western Europe have an organic claim in 2019. (Source: Innova market insights, 2019)
Top categories
Cereals and biscuits are the most popular categories, representing almost half of all organic baked goods and cereal new product developments.
Top organic markets
Taking into account both volumes and the developments in organic claims, we also asked consumers their opinion on organic claims:
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For Cookies, 49% of French agree that when selecting a sweet treat it must be organic. That's 41% for Germans, 60% for Italians, 56% for Spaniards.
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For Cakes & Pastries, 52% of French agree that when selecting a sweet treat it must be organic. That's 40% for Germans, 60% for Italians, 56% for Spaniards, 32% for British.
(Source: Barry Callebaut benefit territories consumer survey, 2018)
Paul and Pippa organic biscuits (Spain): “no additives”, “vegetarian”, “100% natural”
New launches and consumer perception
Consumers tend to associate the word “organic” with “natural”, “fresh”, and “healthy” products. Read more about this association in our article on the organic hype. Consumers typically buy organic products to avoid high-processed food and ingredients they consider to be “artificial”.
New product developments with an organic label usually have a clear, short ingredient list for simple recipes. A growing number of organic NPD also feature a free-from claim.
Concepts & Solutions
Barry Callebaut offers a wide range of organic products that can be used in cereals and baked goods, from nuts to chocolates and fillings.
A delicious example are puff pastries with a rich organic nuts and chocolate filling. In other words, a unique combination of a distinctive, creamy taste and the feeling only a natural, homemade dessert can evoke.
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Pain au chocolat, made with organic baking sticks, organic hazelnut sablage and bio baking stamps -
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Organic chocolate chip cookies, made with organic dark chocolate drops and bio baking stamps
