Paleo in Bakery: ‘Less Processed’ Resonates with Consumers
The paleo diet includes lean meats, fish, dairy, fruits, vegetables, nuts, and seeds--foods that, in the past, could be obtained by hunting and gathering. The paleo follower looks for items with only few non-processed, non-artificial ingredients or even no label at all. When it comes to baked goods, 24% of US consumers say that a short ingredient list makes a cookie healthier.5
When selecting a cake or pastry containing chocolate, 57% of North American consumers said the claim “natural” was important and 47% of of North American consumers said the claim “low processing” was important.7 Paleo offerings showcasing natural ingredients and less processed baked goods resonate with today’s consumer.