Focus for Growth builds on this foundation by sharpening where the Group plays and how it creates value through two clear shifts. First, accelerating its evolution towards a more solutions-driven business by scaling targeted specialty applications in the most attractive segments. Second, strengthening its core volume base while shifting more decisively towards premium segments and expanding its Gourmet business.

Underpinning this is a disciplined, customer-centric approach, supported by strong regional execution and talent. The Group’s integrated model -from cocoa sourcing to chocolate solutions - remains a key competitive advantage, enabling supply security, agility and differentiation.

Across Food Manufacturers and Gourmet, Barry Callebaut combines scale in core chocolate and cocoa with targeted, higher-margin specialties and solutions. The model is clear: drive volume through the core and create value through differentiated, high-value offerings.

These are deliberate choices, informed by market trends, customer demand and validated through our regional teams

• Global Accounts: We see sustained growth opportunities with large customers as their requirements become more complex, driven by premiumization and value optimization. Our solution capabilities and global scale are a clear advantage here.
• Regional Food Manufacturers: This remains the foundation of our business, providing both scale and stability, and we see opportunity to restore our positioning in more mature markets, while capturing higher-value growth in select emerging markets.
• Gourmet: This segment continues to grow strongly with increasing demand for localised, customer-centric solutions which will be a key driver of both growth and profitability for the group.
• Specialties: We see strong structural demand driven by premiumization and health-related trends. This is one of our most attractive segments - combining growth, differentiation and margin accretion.
• Cocoa Powder: Here, we are building on the underlying premiumization trend in food - focusing on more differentiated, higher-value powder offerings.

Focus for Growth builds on Barry Callebaut’s strong foundations, combining its integrated cocoa-to-chocolate model with the expertise and commitment of its people. The plan was co-created across the organization, ensuring strong ownership and disciplined execution. It reaffirms the Group’s non-negotiables: quality, safety and sustainability, while focusing resources on the priorities that ensuring growth is achieved in a way that is resilient, responsible and sustainable over the long term.