Organic from trend to norm
A tasty shift in awareness
In the last couple of decades, our trusty food pyramid has got a drastic overhaul. Concerns about the potential effects of pesticides, hormones, GMO’s and antibiotics, along with the desire to avoid highly-processed food and artificial ingredients are the main reasons people have adjusted their eating habits and now buy more organic products.
Who’s buying bio?
A double consumer base
But who is exactly being bio, organic and other labeled alternatives? On one hand, we’ve got high-performing customers leading an active lifestyle. These customers are part of a highly engaged and influential group of foodies leading the healthy trend.
On the other: the young shoppers. Young parents and millennials are much more cautious about what they’re putting in their shopping cart. They’re consciously choosing a cleaner living lifestyle, driven by an enthusiasm to improve their eating habits!