The 4th type of chocolate, addressing a consumer need no chocolate did before

An extensive consumer study of need states in several countries revealed the different reasons why consumers eat chocolate. In other words, the different needs they want chocolate to fulfill, such as unwinding, sharing & caring etc. Additionally, we tested a variety of chocolates to see what needs they address. It was discovered that, at that time, none of the chocolates addressed the need for hedonism or “the pursuit of pleasure”. The only exception was Ruby, which had yet to launch. Hedonistic Indulgence refers to consumers seeking intense sensory delight. Ruby perfectly addresses this need.

The first chocolate to meet consumer demand for the triple play 

Barry Callebaut identified the consumer’s desire for healthy indulgences through in-depth consumer research. However, we also noticed that consumers' definitions of 'healthy' were changing. Today's consumers approach wellness more holistically. Living a holistic life means eating foods that are tasty, good for me but also good for the planet and others. It is clear that the Covid-19 pandemic only accelerated this need.  

WholeFruit Chocolate was developed in response to consumer demand for the 'triple play'. It’s tasty with a fresh and fruity flavor. The sugar content is lower than most chocolates, making it good for me. As well, it's good for the environment since it's made from 100% cacaofruit and uses cacaofruit waste otherwise discarded. WholeFruit Chocolate allows consumers to meet their needs for both personal and environmental health, all while indulging in the treats they love.