3 Types of
Sweet Treat Lovers
3 Types of
Sweet Treat Lovers
The craving for indulgent, intense and sweet flavors continue to grow. Brands are offering fresh opportunities and sensations by transforming sweetness for all consumer categories. There's a sweet treat for every mood!
Sweets can fill a range of need states, from relaxation to energy boosting. They can also step into a number of day parts from between-meal snacks to meal-ending desserts and late-night indulgences. (Source: Mintel, 2021)
To further deep dive into what is trending across segments checkout the latest trends reports.
3 Types of sweet treat lovers you need to watch out for
The Health Enthusiasts
Who are they?
Strive to eat hearty and healthy meals, maintain an active lifestyle and do their part in preserving the earth's resources.
What do they want?
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A guilt-free experience that won't take a toll on their health. With healthier ice cream options, they are able to enjoy delightful treats and be worry-free.
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A sustainable experience that is aligned with their nature-loving values. They will opt treats that are plant-based, organic or with ethically-sourced ingredients.
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A nutritious treat with naturally derived/less processed ingredients. They are nuts about natural ingredients ice cream.
The Trend Spotters
Who are they?
The ones who love to spot the latest trends, especially on trendy, innovative, insta-worthy food & drinks. Growing up with technology, documenting their days on social media is an important part of their lives.
What do they want?
- A multisensorial, instagrammable ice cream experience with unique colors and textures that are worth sharing on social media.
- To be seen as leading/living the latest trends.
The Exquisite Explorers
Who are they?
These sweet treat lovers have their own standards and experiences for exquisite indulgence. Being experts, they seek high-quality food that provides memorable experiences.
What do they want?
- A high-quality ice cream experience with a superior taste.
- A refreshing experience with a remarkable dessert to escape the ordinary.
- A classic and sophisticated experience with nostalgic flavors to bring back fond memories of their youth.
