Skip to main content
My Barry Callebaut
  • Careers
  • Contact
Products
See all products
Articles
See all articles
Recipes
See all recipes
Show results
Barry Callebaut
  • Products
  • Segments
  • Services
  • Brands
  • Trends & Insights
  • Sustainability
    • About sustainability
    • Forever Chocolate
    • Sustainability stories
    • ESG
  • About Us
    • About Us
    • Investor Relations
    • Media
    • Our history
Barry Callebaut
  1. Home
  2. Trends & Insights

Three essential‌ ‌Easter‌ ‌trends 2021

Slabs of colored chocolate with Easter prints and textures

Three essential‌ ‌Easter‌ ‌trends 2021

Easter is still being impacted by covid restrictions in many countries this year. However, consumers don't want to miss out on this opportunity to get creative and celebrate, either in small‌ ‌groups‌ ‌or‌ ‌virtually. Online Easter hunts, for example, enable people to connect even when separated.

Consumers are looking for:

  1. Fun & indulgence

  2. Baking from home

  3. Plant based options

1. The consumers crave fun and indulgence

While the classics Eggs & Bunnies still dominate, there's no shortage of innovation to catch consumers by surprise. The market has developed new options for gift giving, such as mailable chocolate or care packages.
Consumers also look for personalisation and surprise, to lift up their spirit or match the moment. The holiday is not exclusive to children and there are adult offerings as well, with alcohol flavors for example, appearing on the‌ ‌shelves.

  • Fortnum & Mason (UK) - Happy Easter plaque to deliver in the mailbox
    Fortnum & Mason (UK) - Happy Easter plaque to deliver in the mailbox
  • M&S Gin&Ton-Egg (UK) - Adult flavored eggs
    M&S Gin&Ton-Egg (UK) - Adult flavored eggs
  • Alain Ducasse filled eggs in their shells (FR) - To eat, it’s simple and fun: you just need to peel the eggshell!
    Alain Ducasse filled eggs in their shells (FR) - To eat, it’s simple and fun: you just need to peel the eggshell!
  • Venchi (IT) - White chocolate Easter egg with tasty Piedmont hazelnuts, almonds, and salted pistachios
    Venchi (IT) - White chocolate Easter egg with tasty Piedmont hazelnuts, almonds, and salted pistachios

2. The homebaking trend continues

The homebaking trend started during the first lockdown but didn’t fade away. This activity helps families get together around the kitchen table and spend some time together. The Easter season is no exception, with craft projects and fun things to do from decorating eggs to making Easter desserts

  • Kellogg’s Bunny Kit (US) that includes all decorations & icing
    Kellogg’s Bunny Kit (US) that includes all decorations & icing
  • M&S Easter baking kit (UK) - for speckled egg cupcakes and eggstra loaded brownies
    M&S Easter baking kit (UK) - for speckled egg cupcakes and eggstra loaded brownies

3. Consumers look for plant-based options

Plant based food has also grown increasingly popular since the pandemic. The concerns about health and the environment have grown in recent years, and plant-based food responds to that ‌ ‌need. As plant based went from niche to mainstream, it reached even the most indulgent and festive categories

Explore more here
  • Nomo (UK) - Caramel & chocolate egg
    Nomo (UK) - Caramel & chocolate egg
  • Cutter & Squidge (UK) - Vegan cookies & cream chocolate egg
    Cutter & Squidge (UK) - Vegan cookies & cream chocolate egg

Trends & Insights

cacaofruit applications

Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions

Barry Callebaut is taking sustainability to new heights by adding the Upcycled Certified cacaofruit products to the portfolio. These flavorful, nutritious ingredients help reduce environmental impact while offering exciting new possibilities for eco-friendly products across the food industry.
View more - Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
Upcycled Cacaofruit: The New Star in Barry Callebaut’s Sustainability Solutions
cacaofruit and herbs

The Perfect Pairing of Cacaofruit and Herbs

Discover how the vibrant flavors of cacaofruit come alive when paired with aromatic herbs. We delve into the unique ways cacaofruit’s tropical notes harmonize with herbs like thyme, chamomile, and basil, assembling unexpected flavor combinations perfect for both savory and sweet creations. From refreshing beverages to innovative desserts, see how these bold pairings can elevate your creations and bring a touch of wellness to every bite.
View more - The Perfect Pairing of Cacaofruit and Herbs
The perfect pairing of cacaofruit and herbs
cacaofruit smoothies with vegetables

Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables

Looking to elevate your smoothie game? Discover how the tropical sweetness of cacaofruit pairs perfectly with earthy vegetables like pumpkin, carrot, and beet. These unique combinations create refreshing, nutrient-packed drinks that delight the taste buds and inspire new smoothie creations. Dive in and transform your beverages with these wholesome blends.
View more - Transform your Smoothies: Cacaofruit’s Perfect Pairings with Vegetables
Transform your smoothies: cacaofruit’s perfect pairings with vegetables

Footer menu

  • Important links
    • Brands
    • Trends & Insights
    • Sustainability
    • Careers
    • Contact
    • Report a concern
  • Products
    • Chocolate
    • Chips & Chunks
    • Cocoa
    • Cacaofruit
    • Fillings
    • Coatings
    • Nuts
    • Decorations & inclusions
    • Food colorants
    • Personalisation sheets
    • View All
  • Segments
    • Confectionery
    • Bakery & Pastry
    • Dairy & Drinks
    • Ice Cream & Desserts
  • Services
    • Trends, Co-creation and Inspiration
    • Technical and R&D
    • Sourcing
    • Chocolate Academy
    • Sustainable Choices Support

Account & settings

My Barry Callebaut
Subscribe to newsletter
  • Subscribe to the newsletter
© 2025 Barry Callebaut. all rights reserved

Footer - meta navigation

  • Responsible Disclosure Policy
  • Legal information
  • Privacy & cookie policy
  • Cookie settings

Navigation

Barry Callebaut

Main menu (mobile)

  • Products
  • Segments
  • Services
  • Brands
  • Trends & Insights
  • Sustainability
    • About sustainability
    • Forever Chocolate
    • Sustainability stories
    • ESG
  • About Us
    • About Us
    • Investor Relations
    • Media
    • Our history
My Barry Callebaut
  • Careers
  • Contact

Choose your region.

Brand not available in your region

Loading...
Loading