Why multisensoriality
is a must
in your products
54% of consumers actively seek out premium versions of their favorite chocolate confectionery.
47% of consumers think that chocolate confectionery products that have multiple flavors and textures are more premium
Consumers are looking for experiences
Consumers are becoming more demanding and experimental. They are seeking products that go further than their expectations, that deliver unexpected benefits. Catch the attention of the consumers by upgrading with superior taste, quality and multisensoriality.
According to Global Data, the pleasure-oriented categories of chocolate are most evidently impacted by the desire for new and interesting consumption experiences: over a quarter of global consumers often experiment with different product varieties, and a further 27% occasionally seek something new. (Source: Global data 2018 Q4 global consumer survey)
How to elevate products from simply "ordinary" to "extraordinary"?
Discover 3 ways to bring multi-sensoriality to your products: through
- Superior taste
- Exciting looks
- and surprising textures.
1 -Taste is always the first criterion
For consumers today, the bar is high when it comes to indulgence. They look for chocolate creations that will truly wow their senses. Exotic flavors or unusual combinations appeal to the novelty-seeking consumers’ palates.
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Starbucks Reserve Roastery (Italy)
Serves up over 500 types of coffee including nitro cold brew, carbonated single estate and a dairy free affogato foam.https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Starbucks-super-premium-reserve-roastery.jpg?itok=maA-mRH2 -
Ruby chocolate
A new taste experience since 2017, bringing a 4th dimension to chocolate (after iconic Dark, Milk and White)https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Ruby-chocolate-new-taste-experience.jpg?itok=OliotewY -
Chilli Chocolate bar
“A combination of white, milk and dark chocolate in one bar, each with a different level of heat. Try to make your way to the center if you dare!”https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Naga-chilli-chocolate.jpg?itok=scDdA3_b
66% of US and 61% of UK consumers love to discover new flavors.
35% of Chinese respondents say they usually consume a product with a new flavor because they want to share flavor experiences with others.
2 - You eat with your eyes
Being tasty is not enough anymore - being special is the second part of the equation. Bring a new dimension to your product by playing with colors and layers, shapes and contrasts.
There are infinite ways for the product to stand out from the crowd.
Have a look at the examples below:
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Janice Wong (Singapore)
An immersive experience of edible art, flowers glowing in the darkhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Janice-Wong-edible-art.jpg?itok=Wn9rg1ul -
Compartes Chocolatier
Visual play on chocolate tablets, with decorations, inclusions, toppings, colors and shadeshttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Compartes-chocolatier-multicolor-chocolate-tablets.jpg?itok=oH_OW4e0 -
Martin Diez creation
Instagrammable entremethttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Instagrammable-entremet-Martin-Diez.jpg?itok=2fGmOLSQ
3 - Texture and touch for a 360° experience
When you eat your food, both taste and texture send signals to your brain. It can totally change your eating experience and influence your senses. Drive sensational creations with a play on texture and combinations such as crispy with smooth, velvety and crunchy, soft, hard and chewy... Read why inclusions make the difference and how texture plays a big role in the tasting experience:
Browse through the taste & texture examples below and find inspiration for your product offerings:
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Talenti layered ice cream
Layered ice cream with different textures: crunchy cereals, smooth caramel, indulgent chocolate...https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Talenti-salted-caramel-truffle-ice-cream.png?itok=bsuH2Yrw -
Soft Serve society freakshakes (UK)
All the senses are triggered, decadent appearance and adventurous play on textureshttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Soft%20serve%20Societe.jpg?itok=xVPaEyXB -
Reese’s Outrageous Bars (US)
Bursting with textures: caramel and crunchy Reese’s Pieces candy surrounding creamy peanut butter and covered in smooth milk chocolatehttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Reese%20Outrageous.jpg?itok=IWz87XST
