Consumers are becoming more demanding and experimental. They are seeking products that go further than their expectations, that deliver unexpected benefits. Catch the attention of the consumers by upgrading with superior taste, quality and multisensoriality.
According to Global Data, the pleasure-oriented categories of chocolate are most evidently impacted by the desire for new and interesting consumption experiences: over a quarter of global consumers often experiment with different product varieties, and a further 27% occasionally seek something new. (Source: Global data 2018 Q4 global consumer survey)
