is a must
in your products
54% of consumers actively seek out premium versions of their favorite chocolate confectionery.
47% of consumers think that chocolate confectionery products that have multiple flavors and textures are more premium
Consumers are looking for experiences
Consumers are becoming more demanding and experimental. They are seeking products that go further than their expectations, that deliver unexpected benefits. Catch the attention of the consumers by upgrading with superior taste, quality and multisensoriality.
According to Global Data, the pleasure-oriented categories of chocolate are most evidently impacted by the desire for new and interesting consumption experiences: over a quarter of global consumers often experiment with different product varieties, and a further 27% occasionally seek something new. (Source: Global data 2018 Q4 global consumer survey)
Starbucks Reserve Roastery (Italy)https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Starbucks-super-premium-reserve-roastery.jpg?itok=maA-mRH2
Chilli Chocolate barhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Naga-chilli-chocolate.jpg?itok=scDdA3_b
66% of US and 61% of UK consumers love to discover new flavors.
35% of Chinese respondents say they usually consume a product with a new flavor because they want to share flavor experiences with others.
Being tasty is not enough anymore - being special is the second part of the equation. Bring a new dimension to your product by playing with colors and layers, shapes and contrasts.
Have a look at the examples below:
Janice Wong (Singapore)https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Janice-Wong-edible-art.jpg?itok=Wn9rg1ul
Martin Diez creationhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Instagrammable-entremet-Martin-Diez.jpg?itok=2fGmOLSQ
Browse through the taste & texture examples below and find inspiration for your product offerings:
Talenti layered ice creamhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Talenti-salted-caramel-truffle-ice-cream.png?itok=bsuH2Yrw
Soft Serve society freakshakes (UK)https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Soft%20serve%20Societe.jpg?itok=xVPaEyXB
Reese’s Outrageous Bars (US)https://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-11/Reese%20Outrageous.jpg?itok=IWz87XST