Paleo: Hunting for Natural Ingredients

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The shopping aisle is overwhelming these days: products and products stocked on top of each other with long ingredient labels, many of them with ingredients consumers do not understand.

The paleo follower looks for items with only few non-processed, non-artificial ingredients or even no label at all. Although they stay away from processed foods as they follow a diet similar to the one of our ancestors thousands of years ago, chocolate with high cacao content (>70%) is allowed in the paleo diet in moderation.

Is this Paleo lifestyle healthy? Half of millennials and centennials think so. And over 50% of ALL consumers believe that chocolate can be part of a healthy diet.

Barry Callebaut offers a variety of paleo-friendly items from nuts, powder to high cacao chocolates.

Sources: FoodInsight 2019 Food and Health Survey, Nielsen, GlobalData; Barry Callebaut Consumer Insights Study.