Close to 6 million American consumers follow a high protein diet!
More so, over half of American households consider high protein as an important attribute when buying food.
Companies have a real opportunity here by clearly marking high protein product with the correct amount of (added) protein to catch consumer’s interest.
High protein is not only an important component of main meals.
Americans have also become big snackers and are conscious to consume healthy and protein packed snacks throughout their day.