Lots of consumers are longing for recognizable, traditional treats as to make them feel more comfortable. Traditional treats such as a Russian Kulich, an Italian Colomba Pasquale, a Simnel cake, a Spanish la Mona de Pasqua, a Polish Babka Wielkanocna, there’s something from every country or region. For Easter, they were all more colorful and decorated, as if everyone could use a little bit of spring, a new beginning.