Barry Callebaut has teamed up with our vanilla supplier Prova to address the issues impacting vanilla farmers in Madagascar, specifically poverty, by making farmers more resilient with diversified income sources (i.e. from cocoa production), and improved productivity and quality.

Currently, sustainable vanilla initiatives don’t sufficiently address the issues impacting vanilla farming in Madagascar, especially the common and extreme challenge of income insecurity. That’s why we joined our supplier Prova to implement our own joint program to enable improved livelihoods for vanilla producers, increased implementation of good agricultural practicesincome diversification via cocoa farming and professionalized farm management. Complementing Prova’s ongoing social development program, and supported by IDH, the Sustainable Trade Initiative, we are able to use our cocoa expertise to create a comprehensive program, increase the supply of sustainable vanilla, and encourage a sustainable supply chain.

Contact your Barry Callebaut sales representative to enable the sustainable sourcing of chocolate ingredients, including Vanilla, in your end-product.

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